BareXrecovery

barexrecovery.comHealth and sport

BareXrecovery is Bloker’s sports recovery line. We built it from the first box to the pitch: today it is sold at Farmashop and in its online store, and it is the official sponsor of Los Teros.

There was a lot to say and little time to say it. Tapes, bandages, creams, compression boots, massagers and bars, from different suppliers, had to look like a single brand and be understood at a glance: on the pharmacy shelf, in the physio’s office and on a phone.

Before designing, we put things in order. The whole catalog fits into four pillars: Prevention, Performance, Recovery and Nutrition. They are the chapters of the catalog, the website menu and the store categories. On that structure we built the identity, a logotype for each family, the packaging, the technical data sheets and the communication.

The brand went public in May 2024 with a short message at Farmashop: “Ahora somos BareXrecovery” (“We are now BareXrecovery”). Since then it has run six campaigns with the chain, reached the pitch-side boards of Los Teros and launched its own podcast. And because the system does not depend on any single piece, the catalog was adapted for Paraguay, Argentina and South Africa without a redesign.

Visual identity
Product architecture
Packaging
Catalog and technical data sheets
Website and online store
Point of sale
Social media content

Milestones

Farmashop	Launch in pharmacies	2024
Los Teros	Official sponsor	2024
Regional catalog	Paraguay, Argentina and South Africa	2025
O todo o nada	Its own podcast	2026

Logotypes for each family: cohesive BANDAGE, EABlight, kinesiology TAPE, Protein Bar and Cereal Bar Recovery, cotton TAPE, 01 PRE, 01 PRE MAX and 02 POST

01PreventionBandages, kinesiology tapes and sprays

02PerformanceCreams

03RecoveryCompression boots, massagers and cryotherapy

04NutritionBars

The BareXrecovery catalog open on a phone, on an athletics track

Two catalog pages: the introduction and the kinesiology tapes page

The packaging family: Prevención de ampollas, Parches para ampollas, 03 Slip, Isotonic Boost, Rush Energy Gel and Electrolyte Drink Mix

The Prevención de ampollas blister prevention bag, front and back

Two designs for Farmashop: the “Ahora somos BareXrecovery” launch and the cohesive bandage

The Prevention page of barexrecovery.com on a laptop, in a physio’s office

Episode 17 of O todo o nada, the BareXrecovery podcast

More projects